Life is Fabulous is the website of motivational speaker Sandra Smith. Sandra contacted Say This, Say That to develop a stronger online presence. She requested that the site feature a blog, online store, newsletter system, and pod-casting support. Say This, Say That was able to deliver all these requests.
The entire site runs on a WordPress back-end, which makes it dynamically driven. The site was designed to have everything accessible within 1 click on each page, so that users would not get lost.
Sandra also requested that the site be visible by Google. A lot of thought on proper wording/content went into the structure of the website to improve SEO and analytics.